Do you think tablet computers will disappear in the market?

With the rise of smart phones and ultrabooks, the once brilliant tablet computer is experiencing a cold winter. IDC, a US market research agency, released a set of statistics, saying that the global tablet computer shipments will continue to decline by 11.5% this year, and the largest decline in nearly six years.


According to the data, the sales volume of global tablet computers in the second quarter was 38.7 million, down 12.3% from 44.1 million in the same period of last year, and also down from 39.6 million in the previous quarter. This is the seventh consecutive quarter that the global tablet computer shipments have declined.


It is not difficult to find that large screen smart phones, thinner business notebooks and two in one win10 hybrid notebooks have brought great impact on the traditional tablet computer market. In addition, the current tablet computer market is approaching saturation, which directly leads to the desire of users to switch.


Under this unfavorable environment, the urgent task for all manufacturers is to rapidly transform, launch more competitive new tablet computers, and continue to tap the potential of the tablet computer market. Compared with the helpless delisting of some brands, the manufacturers of famous brands launch new tablet computers with new configurations and new functions every year according to their own rhythm, such as providing 2K screens with higher resolution, and enhancing the audio-visual functions to meet the more needs of users for audio-visual functions. These manufacturers agree with the overall trend of decline in the tablet industry, but do not think that tablet computers will disappear one day.


Market participants believe that although smartphones have replaced tablets in many places, tablets still have irreplaceable parts, such as word processing, video experience and better entertainment. The new tablet computer products have involved some enterprise office applications, such as Microsoft office, which will make it more competitive in the market.


Compared with the traditional tablet computer, the win10 2-in-1 hybrid notebook is hot at present. When asked whether this part of the product will have an impact on the traditional Android tablet computer, market participants also denied. Because many Android applications cannot be used on traditional personal computers at present, tablet computers will still be the mainstream products in the short term.


Whether it is a smart phone or a tablet computer, innovation is always the most important link. According to the new products released in the first half of this year, some high-end smart phones have attracted much attention because they are equipped with advanced Leica dual lenses, and the new tablet computers have the same configuration.


When looking forward to the future, market participants pointed out that although there are few innovations in tablet computers today, smart phones and tablets have many similarities in technology. New tablet computer products will consider the connection between devices and people, the connection between devices and homes, and the combination of devices and office scenes. In particular, we will further improve the audio-visual experience. In addition, we will also focus on the demands of mobile office scenes and strengthen the use experience of these applications to further enhance the competitiveness of the products.